Snoop Dogg, the iconic hip-hop artist and cannabis enthusiast, has granted the rights to Atlas Global to use his name and likeness to sell cannabis products internationally. The deal, which was announced earlier this month, will allow Atlas Global to develop and market a line of cannabis products using Snoop Dogg’s name and image.
For Snoop Dogg, this deal is just the latest example of his adherence to the cannabis lifestyle. The rapper, whose real name is Calvin Cordozar Broadus Jr., has long been known for his love of cannabis and has even made it a part of his brand. From his music to his clothing line to his TV appearances, Snoop Dogg has consistently championed the benefits of cannabis use.
Snoop Dogg’s hip-hop career, which began in the early 1990s, has been closely linked to the cannabis culture. His debut album, “Doggystyle,” was released in 1993 and featured several songs that referenced cannabis use. Since then, he has continued to release music that celebrates the cannabis lifestyle and has collaborated with other hip-hop artists who share his passion for the plant.
But Snoop Dogg’s influence on the cannabis culture goes beyond just his music. He has also been involved in a number of cannabis-related ventures, including the launch of his own line of cannabis products called “Leafs by Snoop.” The line, which was launched in 2015, includes a variety of cannabis products, including flower, concentrates, and edibles.
According to data from the cannabis research firm BDS Analytics, the cannabis industry is projected to be worth $73.6 billion by 2027. And with the growing popularity of cannabis products, it’s no surprise that companies like Atlas Global are looking to capitalize on the cannabis lifestyle by partnering with well-known figures like Snoop Dogg.
The deal is also a sign of the growing acceptance of cannabis use around the world. While cannabis remains illegal in many countries, a growing number of countries have legalized it for medical or recreational use. In the United States, 36 states have legalized cannabis for medical use, and 18 states and the District of Columbia have legalized it for recreational use.
As the cannabis industry continues to grow, it’s likely that we’ll see more partnerships like the one between Snoop Dogg and Atlas Global. And for fans of Snoop Dogg and the cannabis lifestyle, it’s a sign that the culture is here to stay.