Missouri’s Cannabis Industry Embraces Diversity: A Path Towards Inclusion

cannabis microbusiness

Unveiling Missouri’s Cannabis Revolution: A Blueprint for Inclusive Growth

In the heart of the Midwest, Missouri’s cannabis industry is undergoing a transformational shift—one that aspires to facilitate diversity and inclusion. As concerns mount regarding the industry’s lack of representation from marginalized communities, state officials are taking proactive measures to address these disparities head-on.

Abigail Vivas, the newly appointed Chief Equity Officer at the Missouri Department of Health and Senior Services, is spearheading this initiative with a clear vision and unwavering commitment. Recognizing the need for comprehensive data to drive meaningful change, Vivas champions the idea of conducting a demographic survey among cannabis business owners. This survey, she emphasizes, will serve as a vital tool in understanding the industry’s current landscape and formulating targeted strategies to foster diversity and inclusivity.

In a recent outreach event held in St. Louis, Vivas engaged with the public to shed light on Missouri’s cannabis microbusiness program. Originally designed to provide opportunities for communities disproportionately affected by marijuana criminalization, this program aims to level the playing field by offering 48 cannbis microbusiness licenses this fall. The application window, slated from July 27 to August 10, presents a tangible opportunity for aspiring entrepreneurs to enter the burgeoning cannabis market.

However, amidst these efforts lies a stark reality: the underrepresentation of Black and women-owned cannabis businesses in Missouri. To bridge this gap, industry leaders like St. Louis-based BeLeaf Medical and consulting group Harvest 360 are stepping up to the plate. Through sponsorship of accelerator programs and educational initiatives, these companies are empowering marginalized communities with the necessary resources and networks to thrive in the industry.

John Payne, a consultant instrumental in drafting the constitutional amendment, stresses the importance of ensuring a meaningful impact of cannabis microbusiness licenses on Black Missourians. While the actual composition of the applicant pool remains uncertain, Abigail Vivas plans to compile an annual report to shed light on the program’s efficacy in creating access and opportunities for underrepresented communities.

In tandem with these efforts, the Missouri Department of Health and Senior Services is mandated to prepare a publicly available report containing aggregate data for each type of license. Central to this endeavor is a voluntary demographic survey—a crucial component in gaining insights into the industry’s gender, racial, and ethnic composition.

The commitment to conducting a demographics survey in Missouri underscores a broader acknowledgment of the pivotal role diversity plays in the cannabis industry. By embracing inclusivity and actively addressing past inequities, Missouri is charting a path towards a vibrant and diverse cannabis ecosystem—one where opportunities abound for all, irrespective of race or gender.

As the industry evolves and matures, Missouri’s unwavering commitment to diversity serves as a beacon of hope—a testament to the transformative power of inclusion. Through strategic partnerships, education initiatives, and data-driven policies, the Show-Me State is paving the way for a more equitable and prosperous future in the cannabis microbusiness landscape, but the entire industry as a whole.


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